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We Doubled Our Website Traffic in Two Years

WE DOUBLED OUR WEBSITE TRAFFIC IN TWO YEARS

Boosting Web Traffic With High-Quality Landing Pages

As a digital marketing company, our job is to drive traffic to our client’s websites that convert into leads and sales. To prove that we are the masters of the game, we tell you the story of our own, Sociall.in. With the perfect content, organised information, and improved website performance, we doubled our traffic in TWO years! Our company’s growth shows the value of the process behind it: a repeatable, achievable strategy that anybody can accomplish, even at a smaller scale. 

Website traffic is important for many reasons. The more people see your site, the more potential customers you will have. The number of visitors to your website becomes the number of opportunities your business has at giving an impression, generating qualified leads, sharing your brand, and building relationships. 

One of the main ways through which we improved our traffic was by streamlining our content. Every piece of work published should be easily accessible and satisfy the very specific needs of your target audience. In other words, it must be search-optimised. We focused on writing evergreen content that will always be of interest to the audience. 

These evergreen posts accumulated traffic and links over time, especially when we refreshed it regularly. Next, we wrote catchy headlines (without which even the most comprehensive posts can go unread). This was supplemented with awesome visuals including illustrated concepts, neatly-visualised data, and organised charts.

Finally, and most importantly, we used relevant keywords. Sprinkled across pages, this led to more users on our site.

With great content comes great responsibility to do efficient digital marketing. Using online tools for SEO and demand generation, internal linking, and the addition of backlinks are all great strategies, but all of this data is useless without proper analysis. We organised the information collected and decluttered our website. Once the data was readable, we could troubleshoot problems and deep dive solutions. ‘Optimise’ being the need of the hour, we worked on using google analytics to see what our users were doing when they visited our website. This helped us double down on what was working and remove what was not.

Finally, with website optimisation, it is essential to understand that there won't be a second chance to make a good first impression. Low website speed is one of the most frustrating things that will turn people away. We worked on improving our website performance for high return visits, low bounce rates, higher conversions, high engagement, higher ranks in organic searches, and a better user experience.

First, we load-tested our website to find out where the bottlenecks were occurring. Then, we optimised the size of the images on our website by compressing them. We reduced the HTTP requests by combining our CSS and JS files, reducing code and using CSS Sprites. Also, we fixed our 404 Errors.

The needs that drive every website are different and we found our unique approach to generate the best results for us. While this may or may not work for you, it is best to mix and match various strategies to find your perfect potion. Or even better, you can outsource your digital marketing needs to an expert like us! 

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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.

Phone: 63850 84122

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