WEBSITE BUILDING AND DIGITAL MARKETING SERVICES FOR AN E-COMMERCE BRAND
We will be dividing our strategy up into two phases - the first phase is a one-time set up activity of our digital assets (website and Amazon Page); and the second phase is the digital marketing of the same on social media.
For the first phase we'd recommend setting up a SquareSpace Website. This will be an FYI type website with a Home, About Us, Contact Us, and Purchase option. The Purchase option will be redirected to the Amazon listing where customers can purchase using Amazon's payment gateway and use their delivery options. The other pages will focus on showcasing the product and telling the brand story to invite potential customers to be "part of the lil green story". Squarespace hosting charges will be at actuals.
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We will also be optimizing the Amazon page listing with pictures and written content to build a product story that will both entice customers who visit the page to buy, and increase potential discovery on Amazon search.
On the second phase - we would recommend social media marketing, as for a product like this which is "story-based" in terms of marketing, Search ads on Google would not be the most ideal option. We'd be building a story through our posts on Facebook and Instagram, talking about the founders, the reason for the product, and why customers should want to purchase.
We will also take care of response management on the page. We will be running ads (Paid to Facebook0 to target environmentally conscious customers located in metro cities of India and bring them to our page. We will be setting up Data Studio reports to track insights in real time.