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Website Building, Content Production, Social Media Marketing And Advertising Strategies For A Wom...

Websites Building, Content Production, Social Media Marketing And Advertising Strategies For A Women's Wear Brand | Strategy

  1. The strategy for the women’s wear brand involves a three-phase modular approach to first drive footfalls and then build + increase online sales footprint.

  2. When it comes to the first phases, we ’d set up a Shopify website in order to start online sales. This would involve two sub-processes: one to create the content (in terms of white background shots, styled shots and content writing for the products.

  3. At the same time, we ’d pick up a premium theme based on references (at actuals, and Shopify Hosting) and start setting up the structure of the site. We ’d have the content uploaded as products, FYI sections, and the menu structure.

  4. We ’d also integrate the payment gateway and delivery partner (at actuals) and connect the site to the Search Console, Merchant Centre and Analytics. This process would take 45 days, depending on the provision of inputs. Stylized shots may require props and models at actuals.

  5. When it comes to the social media marketing (and advertising, paid to Facebook initially it will be geared towards driving footfalls; with a content, calendar emphasizing the store experience.

  6. Ideas for content would include things like Leggings challenges, style guides and interactive pairing posts. We ’d be creating content by having the products brought to the studio/visiting the store (travel and board, and props at actuals).

  7. Once the site is up and running, we ’d refocus the ads on getting traction to the website among target audiences located in a wider geography and also optimize the platforms of spend depending on the costs that we incur. We ’d be able to track the performance of the activity based on Live Data Studio reports.

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