Website Building, Social Media Marketing, Advertising And Google Ads For A Membership-Based Trave...
WEBSITE BUILDING, SOCIAL MEDIA MARKETING, ADVERTISING AND GOOGLE ADS FOR A MEMBERSHIP-BASED TRAVEL COMPANY
The strategy for the membership-based travel company is divided into three parts; website restructuring (one-time), social media marketing Content creation, recurring) and advertising (Paid ads on Facebook/Instagram and Google).
When it comes to the website restructuring, we ’d migrate the site over to the Wix platform; chosen for its cost-efficiency, security and ease of maintenance - especially on mobile. (The Wix hosting, and included domain, are at actuals).
We ’d select a Wix template based on the references given and write the content for the site including the testimonials, packages (intro offer), and services offered (including properties, travel and experiences).
Once the website is complete, we’d link it up to social media, and Google Analytics/Google Search Console. We’d then set up the content calendar for the social media marketing side of things, and set up the landing pages for the ads.
We ’d create posts and curate content on Facebook and Instagram; with ideas including testimonials from past customers, comparison of benefits offered; and new additions to the packages.
We’d also run ads (paid to Instagram) to enhance the reach and engagement of the content; as well as generate leads from interested visitors to the website.
We ’d run ads against the properties that we partner with on Google (paid to Google) in order to entice users to click through to our landing pages for the keywords and optimize the same to maximize conversions. We ’d set up Data Studio to track the performance of ads and content.