WhatsApp business marketing is a growing area and is not as popular as other social media platforms that are used for marketing. WhatsApp is just waiting to be discovered as the next big marketing tool and by the looks of it, it won’t be long! WhatsApp has a lot of potential, there are more people using WhatsApp than other social media platforms combined, which means that it is the perfect platform to market your business if you know how to do it. WhatsApp business app is ideal for small businesses as they can tap into the large user base available in that platform. It is best to understand how to use WhatsApp for business marketing before we get into it. There are a few things that you need to learn before using Whatsapp for business marketing. Currently WhatsApp business marketing in Ahmedabad is gaining a lot of traction and we will list out the reasons why in this article.
WHY SHOULD YOU USE WHATSAPP FOR BUSINESS MARKETING?
There are more than 1.5 billion monthly active users on WhatsApp and more than 60 billion messages are sent on WhatsApp every day. The customers for any business are already available on this platform, all you need to do is tap that audience. WhatsApp has a wide variety of users ranging from young to old. People are also most likely to shop from businesses that they can respond to directly.
When you’re using WhatsApp for business you’re engaging directly with your customers, this creates a more personal connection between your business and your customer. The audience is also more comfortable using messaging apps to communicate with businesses. Also, you get a high chance of getting responses back when you’re using WhatsApp than when you’re using other platforms. WhatsApp messages have a high rate of engagement. Sharing your content on WhatsApp also means that your content is private and will only reach your target audience directly. All these reasons showcase the reasons as to why WhatsApp business marketing in Ahmedabad is gaining a lot of popularity.
HOW TO USE WHATSAPP BUSINESS APP FOR BUSINESS MARKETING
WhatsApp business app is like a blessing in disguise for small businesses. It was developed by keeping in mind the small businesses. Using this app, businesses can interact directly with their customers. There are numerous ways to conduct business marketing using this app. Some of them are listed below.
Visibility: WhatsApp allows businesses to have a Business page on the app. You can include important details regarding your business such as location, description, website and other details. There is also a catalog tool which allows you to upload your product in bulk and allows users to peruse through your content and get an idea of what they want to purchase from your business. Having a catalog for your business increases interest amidst your target audience and can be converted to get lead generation. You can also feature your most popular products or services to capture their attention.
Automated responses: WhatsApp Business allows you to engage with customers directly. There is a tool which allows you to send automated responses for your customers thereby reducing the time taken to reply. You can also frame the welcome messages in such a way that there is a call back to your catalogues, which can lead to sales.
These methods ensure that using WhatsApp for business marketing is a very profitable platform in Ahmedabad.
Organize contacts: You can organize your contacts by creating labels for them. You can bring in your contacts from another platform and converse directly over here. This means that you won’t have to add each contact manually every time. You can also save conversations with your customers and can go back to access them on the other platform.
CUSTOMER SERVICE TIPS TO BE FOLLOWED ON WHATSAPP BUSINESS
Chatbots: It gets tedious to respond to FAQ’s after a while, that is why it is best to make use of the chatbot option available in WhatsApp business. All you have to do is type in the necessary responses for these questions and let the bot do its work. But it is not advisable to leave everything to the chatbot, it will be better for customer satisfaction if there is a human touch to the responses, once in a while.
24 hours customer service: You will get better customer response and engagement for your business if you are available to respond to them within 24 hours. This will increase customer satisfaction and loyalty for your brand.
Creative messaging: WhatsApp allows you to respond to messages creatively using different formats such as GIF’s, stickers, videos, emoijis, images and so on. You can play around with the formats to come up with fun responses for your customers creating a positive customer service.
Publicize the WhatsApp service number: You customer service cannot come into fruition unless people know that there is a number to be contacted. Share the contact details on other platforms of your business and on website pages so that customers are aware of it.
These are some of the tips to keep in mind when doing customer service using WhatsApp business app. WhatsApp business marketing in Ahmedabad has been growing significantly over the past couple of years.
HOW DO WE DO WHATSAPP BUSINESS MARKETING
Sociall.in is a top digital marketing agency. It uses the WhatsApp Business app to connect with the clients. It helps the clients to understand the nuances of WhatsApp for business marketing and helps them to set up business profiles on WhatsApp. Sociall.in has great expertise in using this platform for business marketing and can also guide your business for the same. This is one of the reasons as to why Sociall.in is one of the best digital marketing agencies for WhatsApp business marketing in Ahmedabad.
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