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Digital marketing has changed the face of marketing forever. Social media platforms are a huge part of digital marketing. If you are a business owner, chances are that you have a marketing presence on social media or are thinking about joining the bandwagon. There are many social media platforms such as Facebook, Instagram and YouTube that are commonly used for marketing. But there is a platform which has a lot of marketing that has been sidelined, that platform is WhatsApp.
WhatsApp is just waiting to be discovered as the next big marketing tool and by the looks of it, it won’t be long! There are more people using WhatsApp than other social media platforms combined, which means that it is the perfect platform to market your business if you know how to do it. WhatsApp business app is ideal for small businesses as they can tap into the large user base available in that platform. It is best to understand how to use WhatsApp for business marketing before we get into it. There are a few things that you need to learn before using Whatsapp for business marketing.
Currently WhatsApp business marketing in Mumbai is gaining a lot of traction and we will list out the reasons why in this article.
Why should you use WhatsApp for business marketing?
There are more than 1.5 billion monthly active users on WhatsApp and more than 60 billion messages are sent on WhatsApp every day. The customers for any business are already available on this platform, all you need to do is tap that audience. WhatsApp has a wide variety of users ranging from young to old. People are also most likely to shop from businesses that they can respond to directly.
When you’re using WhatsApp for business you’re engaging directly with your customers, this creates a more personal connection between your business and your customer. The audience is also more comfortable using messaging apps to communicate with businesses. Also, you get a high chance of getting responses back when you’re using WhatsApp than when you’re using other platforms. WhatsApp messages have a high rate of engagement. Sharing your content on WhatsApp also means that your content is private and will only reach your target audience directly. All these reasons showcase the reasons as to why WhatsApp business marketing in Mumbai is gaining a lot of popularity.
How to create a Business profile on WhatsApp:
Ceating a business profile on WhatsApp is relatively easy, more so if you have the app downloaded on your mobile already. Once you have downloaded the WhatsApp Business app, it will connect your account to a business profile. Then you have to enter your phone number and you’re set. You can now browse through the options available and set up your business to appear however you want to.
You can list your business name, description, website and contact details. This can be done by clicking “Business Settings” and selecting “Business Profile” option. Your business will have an identifier or a green checkmark next to it, this is to let customers know that they are communicating with a business and not just an individual.
You can also organize your contacts and label them accordingly, you can create a catalog that lists the products or services offered by your business, you can look into the insights by accessing the message metrics to find out your business stats.
After setting up your Business profile you can get into the marketing aspect of it. The ease in which you can use Whatsapp for business marketing is the reason as to why its use has increased in Mumbai.
How to increase customer engagement on WhatsApp Business:
There are numerous in which you can increase engagement by using WhatsApp business app. WhatsApp business marketing in Mumbai has been growing significantly over the past couple of years.
Cross-platform: WhatsApp is a cross-platform app and you can drive in traffic to your WhatsApp business by mentioning your contact details on your website or any other platform. This will generate more customer traffic and engagement on your WhatsApp.
Broadcast list: You can create broadcast lists and organize it accordingly to target your audience. You can make it interesting by including messages and links to create more engagement.
Status Feature: You can promote your brand creatively on WhatsApp by making use of the status feature. You can post interesting videos of your business and other such posters that can grab the attention of your customers and generate sales.
Creative content: You can curate content to suit your business. WhatsApp also has interesting features such as stickers, GIF’s, images that can be used strategically to boost engagement.
Customer support: You can directly engage with your customers on WhatsApp and answer their queries regarding your products or services, get feedbacks and reviews from them and so on.
How Sociall.in does WhatsApp business marketing in Mumbai?
Sociall.in is a top digital marketing agency. It uses the WhatsApp Business app to connect with the clients. It helps the clients to understand the nuances of WhatsApp for business marketing and helps them to set up business profiles on WhatsApp. Sociall.in has great expertise in using this platform for business marketing and can also guide your business for the same. This is one of the reasons as to why Sociall.in is one of the best digital marketing agencies for WhatsApp business marketing in Mumbai.
To know more, contact us at +91-7824868277 or E-mail at sales@sociall.in
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