YOUTUBE AD SERVICES FOR AN UPCOMING YOUTUBE CHANNEL
The strategy for the YouTube channel involves the growth of viewership and watchtime through the use of YouTube ads.
We will be running skippable, non-skippable, discovery and in-stream ads to increase the viewership of the channel. Since it is not possible to directly increase subscribers through ads, we will promote the videos to increase watchtime.
These ads will be targeted to a Tamil speaking audience based on the genre of the content. The ads will result in an inorganic increase in the number of views. Promoting the Channel trailer will result in subscriber growth.
Apart from the growth brought on by the ads (paid to YouTube, and handled by us in exchange for handling fee) the videos will also elicit organic and earned views and subscribers. Once the channel reaches a threshold of 10,000 subscribers we can wean off the ads.
We will be setting up a Data Studio to measure the performance of the ads in realtime.
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