AMAZON LISTINGS OPTIMIZATION AND AD STRATEGIES FOR AN OIL COMPANY
The plan of action for the oils company is to list the products of the brand on Amazon and then increase sales by Amazon Listings Optimization + Ads (Paid Marketing).
The first stage would be to get the business documentation done in order to create a Seller account on Amazon which is optimized for maximum customer trust and sales (Fulfilled by Amazon).
Once the Seller account is configured, we’d set up the listing pages: which would include things like the white background and styled photography, and content writing for each listing page. The props for the styled shots would be in actuals.
We ’d also set up ads on Amazon (paid marketing) and set up some coupons to initiate the first batch of sales.
We ’d measure our progress using Amazon ’ s Data Reporting tools in terms of clicks and sales. Amazon ads tend to have a cascading effect and build momentum over time.
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