CONTENT MARKETING AND SEARCH ENGINE MARKETING STRATEGIES FOR A CLOUD CONSULTING COMPANY
The strategy for the cloud consulting company is divided into content marketing and brand building through paid advertising.
When it comes to the content marketing front we ’d set up a content plan that would cover the creation of blogs and social media posts on LinkedIn.
Ideas for content would include things like testimonials on past customers served, case studies, and emerging trends in the cloud services industry.
We can also couple this with a paid marketing campaign designed to boost the engagement of the content among our target audience of CTOs and CIOs of mid to large size companies.
We can measure the performance of our content and tweak for results using Google ’ s Data Studio integrations.