INFLUENCER MARKETING FOR A LEADING HOSPITAL BRAND IN CHENNAI
- The plan for the hospital brand based in Chennai is to begin with influencer marketing, and then branch out into other aspects of Digital marketing.
- Every month, we will shortlist a list of influencers against the allotted overall budget. These influencers will be from different fields, and will have a minimum follower count of 10,000 on Instagram (unless belonging to a specific niche).
- The purpose of engaging with the influencers is to increase brand awareness and increase followers on Instagram. We will also select a service discipline and tie in all of the influencer reels around that discipline.
- We would barter some services at the hospital in order to engage with larger format influencers. The influencers will visit the centre, avail a service, create a reel and publish the same while tagging the brand.
- We will take care of shortlisting, negotiating, paying and executing the campaign with the influencers in exchange for a handling fee. The amount to be paid to each influencer may vary based on actuals.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 78248 68277