INFLUENCER MARKETING STRATEGIES FOR A RICE MANUFACTURER
The strategy for the rice manufacturer involves the execution of a coordinated celeb/influencer marketing campaign with localization to achieve maximum organic distribution; in sync with the overall marketing effort.
We ’d begin by selecting an A-level South specific Celebrity (a celebrity and a mother) - who would form the top of the pyramid. This person would be the Brand Ambassador for the south.
We’d then divide the influencers under her into three categories - category A - would be influencers with at least 100k followers, category B would be influencers with 50k-100k followers on Instagram, and category C would be influencers with 10k - 50k followers on Instagram.
Each influencer would be chosen from the “ mommy ” niche as well as the “healthcare/expert/coach” niche. We 'd co-create a Reel with the Celeb and have the various categories of influencers distribute it using Reels of their own and stories.
We ’d shortlist, negotiate, and execute the campaign with the influencers in exchange for a handling fee.