INFLUENCER MARKETING STRATEGY FOR A MOBILE BRAND
The plan of action for the mobile brand is influencer marketing
When it comes to Influencer marketing, we’d look at digital creators on Instagram who are popular in the respective genres, including entertainment influencers based in Chennai. We’d select the influencers, negotiate with them, and execute the campaign in exchange for a handling fee.
The concept for video content would be like an influencer going to a particular locality or a college and interacting with the public. The questions would include guessing the features, price, the camera specs of the mobile, etc.
The video will be shot and edited by the brand themselves. The influencers shall only have to be the host in the video and post the reel on their account. The team at Sociall.in would be coordinating with the influencers and the brand to get this campaign up and live on social media.
We’d be setting up a Data Studio report which would be tracking influencers on a dashboard.
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