PPC AD CAMPAIGN MANAGEMENT FOR A POPULAR FABRICATION BUSINESS
- The strategy that we will be deploying for the business will be divided into two – for the Fabrication business, and for the Celebrations business.
- For the Fabrication business since the target audience is primarily business (shop owners, and others interested in fabrication for branding) we would recommend using Google Adwords to drive traffic to the website and increase conversions.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 78248 68277
- Google Adwords (Paid to Google) will run for selected keywords like “Best facrication service in Bangalore” in our target markets – such as Chennai, Bangalore, Hyderabad, and Kerala; and every time a customer clicks on the paid search result we will be charged from our budget (PPC)
- We will take care of deploying, optimizing and compiling the data on the ads. We will also be optimizing the landing pages that will serve to increase conversions.
- On the social media front, we will take care of promoting the Celebrations business. Herein we will divide our strategy into two – Content Creation and Advertising.
- Under SMM, we will create content on Facebook and Instagram using the provided images. We will be taking care of designing the creatives, grid layouts, writing the descriptions and optimizing the hashtags. We will also take care of response management. Content ideas include Turning Moments into Memories, the Biggest Day of your Life, and Centrestage.
- We will also be running ads (paid to Facebook) on Facebook and INstagram targeting people in our markets of Chennai, Bangalore, Hyderabad and Kerala – who are celebrating anniversaries, engaged to be married, or have a birthday coming up. These lead ads will result in higher branding and getting the numbers of the leads from which our sales team can close the sale. This process will be tracked in realtime using Google sheets and Data Studio.