SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, AND SOCIAL MEDIA ADVERTISING FOR A ROBOTICS EDUCATION BRAND
The strategy for the robotics education and RND brand are increase the number of sign ups for the course, increase the number of enquiries for the products among doctors and clinics.
On the education front we being by setting up a regular content calendar to keep the Facebook and Instagram pages updated. This would include posts like emerging trends in robotics, cool things kids can do, and testimonials from past students. We’d post reels, GIFS and stories on the Facebook and Instagram page.
With regard to advertising (paid marketing) we’d recommend two types - social media advertising and Search Engine Marketing. In Social Media Marketing we’d primarily target the parents of kids to increase the engagement with our content as well as direct visitors to our website.
When it comes to Search Engine marketing (paid to Google) we’d run ads against search terms like “robotics course online” and have people visit the website to create leads. We’d first however make recommendations on the website with regard to the course updation, testimonials and trends in the industry.
We’d also set up a Data Studio report which would show us the way our organic content is performing.
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