SEARCH ENGINE OPTIMIZATION AND SOCIAL MEDIA MARKETING STRATEGIES FOR A PET CARE BRAND
The Strategy for the Pet Care Brand are Social Media Marketing, Social Media Advertising, Search Engine Optimization.
When it comes to the social media advertising bit (paid to Facebook) we will be running ads to increase the engagement of the content on the page, as well as Shopping centric ads to direct people to the website. These ads can be targeted based on peoples’ interests in Pets, and geo-fenced to areas where our target customers are located.
When it comes to social media marketing (handling our social media pages) we will set up a content calendar which would govern the kinds of posts, stories and reels that would go out on the social media pages. Ideas for content would include things like a pet fashion show, stories of famous dogs, and pet care tips.
When it comes to the SEO section the idea here is to firstly improve our on-page element by publishing content and editing our meta descriptions; and then to build backlinks to the website content so that organically over time our website ranks on the first page of Google search.
We’d be able to set up a Google Data Studio report with the necessary connectors in order to ensure that the marketing spends are kept on track in a single dashboard
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