SEARCH ENGINE OPTIMIZATION, SEARCH ENGINE MARKETING, AND DISPLAY MARKETING FOR A SUSTAINABLE STREETWEAR BRAND
The strategy for the sustainable streetwear brand is divided into Search Engine Optimization, Search Engine Marketing (Google Ads) and Display Marketing/Remarketing.
We ’d first do our competitor research as to find keywords based on search volume that we can perform SEO for. We ’d also audit the website search console in terms of SEO to check for issues that can be solved on-page, with the help of the tech team.
We ’d then write and add the content based on selected keywords to the website, and start building backlinks for it. As these backlinks get indexed, the website ranks on the first page of Google Search.
When it comes to the SEM section, we ’d divide our ads into Standard Search ads; and Product Listing Ads. We ’d set up campaigns which would be targeted based on keywords as well as on the audience type - for example, New Customers.
We ’d also run retargeting campaigns based on the visitors to the website which would run across other apps and mobile websites. These would ensure customers actually checkout based on products added to cart. We can also measure the progress of our ads based on Search Analytics and Google Data Studio
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