SEARCH ENGINE OPTIMIZATION STRATEGIES FOR A PLUMBING BRAND
The strategy for the plumbing company in Atlanta involves on-page and off-page optimization of the website with the goal of showing tangible improvements in their SEO rankings over a quarter.
The process would begin with an SEO audit of the website in terms of Search Console and Page Speed insights. We’d work with search console errors to resolve them; taking the help of the technical team.
We’d also work with the dev team on optimizing the website to arrive at an acceptable page speed score for SEO. This could include things like minification, optimizing images, CDN, SSL and caching.
We’d create 250 words of content each for the targeted keywords on roster and get them uploaded to the relevant landing page with the help of the dev team. We’d also work to enhance the conversion ratio of the landing page by making proactive suggestions to the dev team.
We’d integrate the various social media profiles, GA, Search Console of the business into a centralized SEO strategy. This would include things like Open Graph, Meta Descriptions/Titles, ALT tags, structured data, sitemaps, robots.txt and conversion tracking.
We’d build backlinks from relevant domains based on anchor texts of the targeted keywords. As these backlinks get indexed (we’d also work on disavowing unwanted backlinks) Google would improve the organic ranking of the keywords. We’d be able to leverage our multiple domains to take advantage of canonical content, interlinking and local SEO.
We’d be able to set up a Live Data Studio report which will measure improvements in the SEO and the overall site traffic to provide a barometer of activity to the management.
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