SMM, SMA, INFLUENCER ADVERTISING, PHOTOGRAPHY, AND MARKETING CONSULTATION STRATEGY FOR A BAKING BRAND
The strategy for the baking brand to sell boost the sales of Tamil savouries across South India are Content Marketing (Social Media content creation, influencer marketing), Advertising (paid marketing), along with marketing consultation to improve website sales.
When it comes to the content creation and curation section we’d set up a content calendar which would guide the kinds of posts that would go out on Facebook, Instagram and Youtube. On Facebook and Instagram ideas for content would include a history of the dishes, quick hacks to preserve them and constant offers that can be run. On the YouTube side of things we can co-create Recipe videos with popular influencers which would be shared on their timelines as well as our own for organic marketing.
When it comes to advertising (paid marketing) we’d run ads to increase the engagement with the content that we’re posting as well as increase the traffic to the website. We can target people in South India interested in purchasing traditional Tamil Snacks.
When it comes to the marketing consultation side of things we’d provide insights on website improvements (Meta descriptions, customer flows, website structure and features), Customer Activation, Promotional Offers/Combos that can be run in order to enhance the sale.
We’d also set up a Data Studio report which would help us take Data Driven decisions on how to enhance our overall marketing.
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