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Social Media Marketing, Advertising, And Influencer Marketing Strategies For A Fashion Brand

SOCIAL MEDIA MARKETING, ADVERTISING, AND INFLUENCER MARKETING STRATEGIES FOR A FASHION BRAND

  1. The strategy for the fashion brand are social media marketing, social media advertisement, influencer marketing.

  2. When it comes to social media marketing we’d first set up a content calendar which will inform the posts that will go out on Instagram and Facebook. We’d create posts, reels, stories and GIFs (with props for content creation at actuals). Ideas for content would include aspects like quality of the product, affordable prices and testimonials from past customers. We’d also tend to prefer more stylized shots, and ensure content is proof read before posting.

  3. When it comes to influencer marketing, we’d periodically associate with lifestyle influencers to have them repost some of our content as well as create content on a payment + barter basis. This will help us drive follower growth and organic marketing.

  4. We would also run ads (paid to Facebook) to increase the engagement on Instagram among target users and drive enquiries for sales.

  5. We’d be able to set up a central Data Studio report which would track all our ads and marketing in one live dashboard.

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