Social Media Marketing, Advertising, And Search Engine Optimization Strategies For An Eyecare Centre | Strategy
The strategy for the eye centre involves a mix of social media marketing, paid advertising (On Google and social media) and Search Engine Optimization.
When it comes to the content marketing angle - we ’d set up a content calendar which would govern the blog posts on the website and posters/videos on social media. The content would be published across Facebook, Google Business, the Website and LinkedIn.
Ideas for content would include deep dives into common home vision care, new technology in the market, and testimonials from previous patients.
We ’d also run paid ads to target potential patients on social media to increase engagement for the content, and against certain keywords for Google search (paid to Google and Facebook + LinkedIn).
We ’d also continually build backlinks for the content we create on the website, thereby ensuring that overtime our website ranks organically on the first page of Google Search. We ’d be able to measure performance of all three strategies through Google Data Studio
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