SOCIAL MEDIA MARKETING, ADVERTISING AND SEO STRATEGIES FOR A PREMIUM FASHION BRAND
The strategy for the premium dress brand involves Search Engine Optimization and Paid Advertising (Across Facebook, Instagram and Google).
When it comes to the SEO part of it, we ’d look at location-centric keywords (to promote the reception side of the business) and product-specific keywords (to promote the online dress wear segment).
We ’d create content and update the Meta tags on the website and also build backlinks so that over a period of 9 months the website ranks on the first page of Google Search.
We ’d also run location-centric (Get Direction type) ads on Google against pre-set keywords in order to drive walk-ins to the store for the reception business.
We ’d run retargeting and interest-based targeting ads (proxied on income based on the smartphone) in locations other than the store city to drive traffic to the website (paid to Facebook) from users on Instagram and Facebook.
We can make suggestions on the website in terms of integrations and optimizations to boost sales based on our ad results.
We ’d track the progress (search terms, clicks) on a weekly basis to make alterations to the ad budget using Google Data Studio.