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Social Media Marketing And Advertising For A Premium Stationery Brand
The strategy for the premium stationery brand involves the creation of content (social media optimization and newsletters) and the marketing of the same through campaigns to get high-value customers and corporate gift orders.
We ’d create a content calendar based on the seasons and the products by having them brought to our studio for shoots. This could include reels, posts and GIFS.
Ideas for content would include things like ASMR reels, Organization Contests, and Minimalist theory - tips and tricks. The platforms for delivery would be Pinterest, LinkedIn, and Instagram + Facebook, hashtag optimization, monthly reporting and Google Business profile monitoring.
We ’d also do campaign planning and run ads (paid to Facebook, Pinterest, and LinkedIn) in order to increase the engagement among the interested audience (which can include Purchase Managers and HR Managers on LinkedIn) and also to increase the number of enquiries we get to the business
We ’d also set up a Google Data Studio report which would track the performance of the ads in real-time. The ads can be tuned up or down depending on the season.