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Social Media Marketing And Advertising, Search Engine Marketing And Influencer Marketing Strategi...

SOCIAL MEDIA MARKETING AND ADVERTISING, SEARCH ENGINE MARKETING AND INFLUENCER MARKETING STRATEGIES FOR A STAINLESS STEEL BRAND

Unique social media advertising campaigns
  1. The strategy for the stainless steel brand is divided into three parts - social media marketing (organic content creation), advertising (both social media advertising and digital ads - SEM, and influencer marketing.

  2. When it comes to social media marketing; we ’d draw up a content calendar and shoot posts, reels and GIFS based on the same.

  3. Ideas for content would include product overviews, ASMR type videos, and influencer collab recipe videos.

  4. When it comes to advertising, we can run ads on Instagram and Facebook which can be targeted to potential customers across the country to generate walk-ins and visits to the website as well as engagement on the content.

  5. We can also run SEM (Paid to Google) ads which can run against specific keywords thereby directing people to our website where they can make a purchase. These can be a mix of Search Ads, PLA and even retargeting ads. When products are listed on marketplaces - like Amazon, those ads also can be triggered.

  6. When it comes to the influencer marketing we can do a barter-cash system with select influencers in the food category to have them use our products and create content

  7. We can track the performance of each module (and scale according to progress) using connectors on Google Data Studio.

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