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Social Media Marketing and Advertising Strategies for a Car Studio

SOCIAL MEDIA MARKETING AND ADVERTISING STRATEGIES FOR A CAR STUDIO

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  1. The strategy for the car studio (marketplace) can be broken down into social media marketing, social media advertising, influencer marketing.

  2. When it comes to the social media marketing aspect we’d be following a set content calendar to keep the page updated consistently. Ideas for content would include things like Overview of the car, drive tests (with influencers) and guides to car care. The posts, stories and reels would go up on Instagram with a cross-sharing to Facebook, and Google Business Profiles.

  3. We’d also recommend we use social media advertising (paid marketing) to boost the engagement levels of the content and to drive enquiries both for buyers and sellers of the inventory. We can target enthusiasts located in the city, based on their browsing and engagement history with other car brands.

  4. When it comes to the influencer marketing side of things we’d select influencers in the auto space and have them co-create videos with us which can be shared on their channel as well as our own. These could include drive tests, and car reviews.

  5. We’d also set up a Data Studio report which would track the performance of our ads, and influencer marketing (through codes) in one dashboard, amalgamated with insights from our web presence.

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