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Social Media Marketing And Advertising Strategies For A Corporate Health Insurance Company
The strategy for the corporate health insurance company is to use organic content production on social media (primarily Facebook and LinkedIn) and couple it with an advertising strategy (paid marketing in order to generate leads.
We ’d set up a content calendar that would govern the posts we ’d made on LinkedIn, Facebook, and (potentially) YouTube. The content can be infographics, posts, GIFS, and Videos.
Ideas for content would include things like the benefits of having a timely support apparatus for corporate health insurance, the previous customers and case studies that we have served, and the network of providers/industries that we work with.
We can also run paid ads (Paid to Facebook and later on - to LinkedIn) to generate leads using the content we are producing. In terms of targeting, we can set specific geographies and target corporate HRs of industries where we have an existing presence. These ads can direct visitors to the website and also have in<1>social media conversion funnels.
We can over the long term explore ads on Google as well to drive conversions, coupled with an organic blog and SEO strategy. We ’d be able to measure our progress using Google Data Studio.