Social Media Marketing And Advertising Strategies For A Healthcare Digital Solution Provider | Strategy
The strategy for the healthcare digital solutions provider is a combination of LinkedIn marketing and LinkedIn advertising; with a view to strengthening the brand and increasing the conversion pipeline among target customers.
When it comes to LinkedIn marketing, we ’d set up. The content calendar which would be a health mix of infographics, animated videos, and posts - posted on LinkedIn.
Ideas for content would include things like feature overviews, case studies and testimonials; and current optimization trends in the procurement side of the pharma space. The videos would have copyright-free music and can feature voice-over at actuals if required.
We ’d also run ads to increase the engagement on the content, and drive targeted traffic to the website among CXOs, CIOs, and CTOs in the pharma space.
We can measure the performance of our organic content through the use of Google ’ s Data Studio product.