SOCIAL MEDIA MARKETING AND ADVERTISING STRATEGIES FOR A INDUSTRIAL SUPPLIES RENTAL PLATFORM
The strategy for the test marketing of the industrial supplies rental platform (App) involves social media marketing and advertising.
When it comes to the social media marketing side of things, we ’d set up a content plan for the first quarter and post accordingly on Facebook, Instagram and LinkedIn
We ’d focus on every feature of the app and its use cases through posters, GIFS and small animations (VO, if required at actuals)
We ’d also be running ads (paid to Facebook) to get feedback from potential users of the platform as well as people who may already have the tools they require, but can give us improvement ideas (Through polls)
We can measure the overall performance of the marketing through Google Data Studio Report.
We can also initiate a paid plan on LinkedIn (paid to LinkedIn) to individually message potential users of app and build a network.