SOCIAL MEDIA MARKETING AND ADVERTISING STRATEGIES FOR A PODCAST BRAND
The strategy for the podcast brand is divided into social media marketing, social media advertising (paid marketing).
When it comes to social media marketing, we’d set up a content calendar and post regularly on YouTube community, Facebook and Instagram. These posts would be excerpts of the content published as podcasts, as well as metrics on the kind of reach that our network provides.
We’d also have regular community management activities performed across social media to build engagement with the brand. These can also take the for of scheduled live sessions.
When it comes to advertising (paid marketing) the primary platform would be YouTube wherein we’d promote the videos to the relevant audiences with the CTA of following the channel. When this is done over time, it will result in the brand presence becoming stronger.
We can measure our marketing activity by setting up and connecting a Data Studio report which will track audiences in real-time.
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