SOCIAL MEDIA MARKETING AND ADVERTISING STRATEGIES FOR AN APPAREL BRAND
The strategy for the apparel brand looking to target customers in the US and Canada is based on social media marketing and social media advertising.
When it comes to social media marketing we ’d set up a content calendar which would govern the kinds of posts that would go out on Facebook and Instagram. This, in conjunction with the branding document will inform the creative/reel design.
Ideas for content would include a deep dive into the fabric, trending looks of the season locally, and the ESG + Price advantage of the brand.
We ’d also use ads (paid to Facebook) to boost the engagement among the local audiences of the target markets for the content; as well as drive traffic to the website.
We ’d be able to measure the performance based on Google ’ s Live Data Studio product.
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