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Social Media Marketing and Influencer Marketing Strategies for a Sea Food Based Cloud Kitchen

SOCIAL MEDIA MARKETING AND INFLUENCER MARKETING STRATEGIES FOR AN SEA FOOD BASED CLOUD KITCHEN

  1. The strategy for the sea food based cloud kitchen are Social Media Marketing, Social Media Advertising, Influencer Marketing.

  2. When it comes to the social media marketing side of things we’d create a content calendar which would be tailor made to each brand and the target audience. For example, for the cloud kitchen brand we can focus on the behind the scenes at the kitchen, for the tuna sausage brand we can focus on taste challenges, and for the seafood can retail brand we can focus on store check-in contests. These posts, reels and GIFs would go out primarily on Facebook and Instagram.

  3. When it comes to the social media advertising (paid to Facebook) we’d run ads for each of the brands on Facebook and Instagram. We’d use the ads to target engagement, orders through our web portal and check-in based ads respectively.

  4. When it comes to influencer marketing we’d select a list of influencers and have them engage with one of our brands every month. We can co-create recipe content with food and lifestyle influencers. We’d take charge of conceptualizing, negotiating with and executing the campaigns based on a handling charge.

  5. We’d also set up a Data Studio report to track our web traffic, influencers (through affiliates) and advertising in one dashboard.

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