SOCIAL MEDIA MARKETING AND SOCIAL MEDIA ADVERTISING STRATEGIES FOR A LUXURY HOTEL
The strategy for the luxury hotel is divided into social media marketing (content curation) and moderate social media advertising.
When it comes to social media marketing, we ’d set up a content plan which would govern the kinds of posts that would go out on social media. We ’d also create the creative templates in line with the global brand guidelines.
Content ideas would include things like a look into the deep dive into a particular dish, the royal treatment meted out to patrons at the property and a focus on the various promotions at the pub.
We can also set up a moderated advertising budget (paid marketing) which would serve to boost engagement of the content among a select group of high-income (proxies by Smartphone usage). We can also target people who are frequent flyers
We ’d be measuring the performance of our content using Google’s Live Data Studio product
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 63850 84122