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Social Media Marketing And Social Media Advertising Strategies For A Travel Company | Strategy

SOCIAL MEDIA MARKETING AND SOCIAL MEDIA ADVERTISING FOR A TRAVEL COMPANY

  1. The strategy for the travel company involves content creation (organic updation on social media) and paid marketing (targeted promotions on Social Media)

  2. When it comes to the page updation - we would set up a content calendar which would govern the kinds of posts, reels, and gifs that would go out on Facebook and Instagram.

  3. Ideas for content would include the kinds of unique experiences that can be had in Maldives, Bali, and Sri Lanka, the best times of year to visit each place; and the personalized care that we bring to the table.

  4. When it comes to paid marketing (paid to Facebook) we can target frequent travelers on Facebook and Instagram who are interested in traveling to our target locations. This can be done to increase engagement and leads to the page.

  5. We can also encourage our travelers to tag our page to get discounts on their bookings. We can measure the performance using the Google Data Studio Product.

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