SOCIAL MEDIA MARKETING, SEARCH ENGINE OPTIMISATION AND GOOGLE ADS STRATEGIES FOR A HAIR GROWTH CLINIC
The strategy for the hair growth clinic is divided into online (Digital + social media and offline marketing).
When it comes to online marketing we ’d focus on social media ads, Google ads (paid to Facebook and Google) and Search Engine Optimization (SEO) with social media content being created by the brand as per specifications.
With regard to social media ads, we’d be running a lead generation campaign (in exchange for a handling fee) wherein we’d set up the ads, with the creatives and optimize the same among different target audiences to get max results
When it comes to the SEM (Google Ads) we ’d set up the ads for a dedicated landing page on the main website and optimize the same in terms of keywords, bids and copy.
We ’d also create content and build backlinks to the website and the landing page for location-based service-related keywords.
As these backlinks get indexed, Google would rank us on the first page of the organic search over a period of six-eight months.
We ’d be able to measure this triangle lead flow from social media ads, Google ads and SEO through the help of a Data Studio Report.