SOCIAL MEDIA MARKETING, SEM, DIGITAL PRESS RELEASES, AND INFLUENCER MARKETING FOR A SHORT VIDEO PLATFORM
The strategy to popularize the content of the top creators in the short video platform involves three main action points - digital press releases, influencer marketing, paid ads.
When it comes to the digital press release, we would recommend a tie up (at actuals) with prominent press publications online which would do a series like “King/Queen of the week” featuring some of the creator’s best work. We’ve similar strategies adopted by Instagram.
With regard to the Influencer promotion section - we’d look at digital creators on Instagram who are popular on the respective genres as the creators on our platform and have them create “collab” type posts linking back to the creator’s work on our platform. This way, we can get organic distribution, and also build out non-platform presence of the creators.
With regard to the paid marketing (paid to Facebook) we’d create teaser reels of the creator’s work on our official Instagram account and promote it through ads to target audiences of that type of content. These reels would have mentions of our platform at the end of the video so that people can download the app and consume the entire content.
We’d be able to set up a Data Studio report to track our media spend on Instagram in terms of impressions across different creator campaigns in real-time
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