SOCIAL MEDIA MARKETING, SMA, AND SEO STRATEGY FOR A CAR SHARING COMPANY
The strategy for the vehicle sharing company social media marketing, SMA, SEO.
When it comes to the social media marketing we’d set up a content calendar which would be specifically tailored to appeal to the Dubai market. The content calendar would be such so as to create hype before the launch, and to sustain the hyper after launch by curating content shared by the brand from the launch event, and early customers. In the run up to the launch we can focus on early bird offers; and after the launch we can focus on themes like sustainability, convenience and economy for the Facebook and Instagram page.
When it comes to the social media advertising section (paid to Facebook) we can run ads designed to increase the engagement on the page as well as direct people to the website where they can engage as customers. We’d target customers based on their age, location, interest in the environment and renting cars
When it comes to the SEO section the idea is to spend the first few months laying the ground work in terms of website content creation and backlinking so that by the time of the launch we have a path to organic SEO ranking.
We would also set up a Data Studio report to track performance in real-time across SEO, social media marketing and advertising.
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