SOCIAL MEDIA MARKETING, SMA, GOOGLE ADS, AND AMAZON ADS STRATEGY FOR AN ONLINE HANDICRAFTS BRAND
The strategy for the online handicrafts brand are Social Media Marketing, Social Media Advertising, Google Ads, Amazon Ads.
When it comes to the Amazon ads we’d run these like standard search ads against searches made for specific keywords on Amazon. They would land on our product pages on Amazon and result in direct conversions (Based on PPC).
When it comes to Google Ads, we’d hook them up directly into our website backend so that we run Smart Shopping Campaigns which would optimize for conversions. We’d also reserve a portion of our ads for brand related terms. In these search ad copies we’d emphasize the “Made in India” aspect of the brand, and offer exclusive discounts on site.
When it comes to the social media advertising section, these would be paid to Facebook in order to enhance the visibility of our content and direct people to the website to make purchases. We’d target specific interest categories and target geographic markets (among people interested in cooking).
Optionally, we can set up an Influencer marketing activation wherein we send our products out to key cooking influencers divided based on geographic region and have them post about the brand; thereby increasing our Instagram follower count and engagement.
We’d also set up a Data Studio report to track all these ads, and organic content in one central dashboard
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