SOCIAL MEDIA MARKETING, SOCIAL MEDIA ADVERTISING AND INFLUENCER MARKETING FOR A MEDICAL CLOTHING COMPANY
The strategy for the medical wear company is based on a mix of content creation (social media marketing), influencer content co-creation (influencer marketing) and social media advertising.
When it comes to social media marketing, we will draw out a content calendar or shoot and create our own content for our Instagram and Facebook page.
Ideas for content would include things like Product Overview reels, trends in the medical industry, and a deep dive into the materials used.
We can also partner up with micro and nano influencers to co-create reel content that can be shared on their pages as well as our page. This will help spread organic word of mouth. We can also part-barter services with influencers.
When it comes to ads (paid to Facebook) we can run ads to grow our Instagram engagement among the target audience (including private clinics) and also drive people to our website.
Optionally as the business scales, we can look at Google Ads to drive search traffic (Leveraging Google Business Profile and Website), Amazon ads and Youtube ads.
We can also measure our performance through the use of Google Data Studio to track both organic and inorganic marketing