SOCIAL MEDIA MARKETING, SOCIAL MEDIA ADVERTISING AND INFLUENCER MARKETING STRATEGIES FOR A WOMEN'S CLOTHING BRAND
The strategy for the women's clothing brand is divided into three parts - social media marketing (content creation), social media advertising, and influencer marketing.
When it comes to social media marketing we ’d draw out a content calendar and have the products brought into our studio accordingly. We ’d shoot posts, reels, stories and GIFS.
Ideas for content would include design trends, lookbooks, and combo contests. These ideas can also integrate with our influencer marketing campaign. These activities would be done on a barter + cash model wherein we’d select influencers with about 10,000 followers on Instagram to promote the brand.
When it comes to the ads section (paid to Facebook we ’d target people based on their geo and interests to increase the engagement, followers, and traffic to the website; in order to also build long term conversion.
We ’d measure the progress of the ads and the content (and influencers using codes) using a centralized, live Google Data Studio report.