SOCIAL MEDIA MARKETING, SOCIAL MEDIA ADVERTISING, AND INFLUENCER MARKETING STRATEGY FOR A LEATHER FASHION BRAND
The strategy for the leather fashion brand are social media marketing, social media advertising, influencer marketing.
The objectives of the three elements of the strategy would be to keep the page updated with high quality visual content, run ads to increase the brand awareness, and use influencers to increase the follower base and reach.
When it comes to the social media marketing aspect we’d set up a content calendar which would include things like leather care tips, trivia contests and testimonials from past customers. This content would take the form of reels, posts and stories and go out on Facebook and Instagram.
When it comes to the social media advertising aspect of it (paid to Facebook) we’d be running ads targeting people who have visited our website and who are interested in Leather fashion to increase engagement with the content posted.
We’d also use influencers to create content that can be shared on their timelines as well as our own. We’d give influencers affiliate codes to track sales, and also barter their costs partially by using our products. We’d be able to track all three aspects of our marketing using a Google Data Studio report.