SOCIAL MEDIA MARKETING, SOCIAL MEDIA ADVERTISING, INFLUENCER MARKETING, GOOGLE ADS, AND E-COMMERCE LISTINGS STRATEGY FOR AN ORGANIC CLEANING BRAND
The strategy for the organic cleaning brand are advertising (paid media on Google and Facebook), content creation (social media marketing), influencer marketing
When it comes to the social media marketing section we’d recommend an Instagram heavy approach with a focus on visual content like reels, GIFS and stories. We’d create a content calendar with ideas for content like Meme Moms, Home care tips, and interactive posts (like polls). We can also create ASMR type product application videos.
When it comes to the influencer marketing, we’d partner with popular content curators who have a follower base among our TG and have them co-create content with us. We’d take care of arranging a barter + cash deal with influencers and having them make content (reels) using our products.
When it comes to the paid media section of things, we’d run ads on Google and Facebook (Instagram). These ads on Google will run against our brand name keywords and competitor keywords; and on Instagram will serve to enhance engagement with our content as well as drive visitors to our e-commerce channels.
We can also set up a Data Studio report which would take care of managing insights across Facebook, Instagram, Google and Website in one place.
With specific regard to brand positioning on E-commerce activity we can take up as a one-time activity the online listings of the brand to create the necessary content for optimizing sales.
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