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Social Media Marketing, Social Media Advertising, Search Engine Marketing, And Search Engine Opti...

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Social Media Marketing, Social Media Advertising, Search Engine Marketing, And Search Engine Optimization Strategies For An Overseas Education Consultant | Strategy

Creative Social Media Advertising To Boost Business
  1. The strategy for the overseas education consultant is divided into social media marketing, and search engine marketing.

  2. When it comes to social media marketing we ’d set up a content calendar which would govern the kinds of posts on Facebook and Instagram. These could be posts, stories, reels and gifs.

  3. Ideas for content would include things like testimonials from past students, career opportunity, cost of living analysis; and universities of focus. We’d increase engagement on the content using social media ads (paid to Facebook).

  4. We can also set up a SEO + SEM strategy to get us leads from students searching on Google. This would include building content and backlinks to ensure organic ranking over time.

  5. We would also run PPC campaigns on Google to direct traffic to our website from interested searchers. We ’d measure our progress using Google Data Studio and Connectors

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