WhatsApp Business Marketing in Pune
WhatsApp business marketing is a growing area and is not as popular as other social media platforms that are used for marketing. WhatsApp is just waiting to be discovered as the next big marketing tool and by the looks of it, it won’t be long! WhatsApp has a lot of potential, there are more people using WhatsApp than other social media platforms combined, which means that it is the perfect platform to market your business if you know how to do it. WhatsApp business app is ideal for small businesses as they can tap into the large user base available in that platform. It is best to understand how to use WhatsApp for business marketing before we get into it. There are a few things that you need to learn before using Whatsapp for business marketing. Currently WhatsApp business marketing in Pune is gaining a lot of traction and we will list out the reasons why in this article.
Why should you use WhatsApp for business marketing?
There are more than 1.5 billion monthly active users on WhatsApp and more than 60 billion messages are sent on WhatsApp every day. The customers for any business are already available on this platform, all you need to do is tap that audience. WhatsApp has a wide variety of users ranging from young to old.
People are also most likely to shop from businesses that they can respond to directly.
When you’re using WhatsApp for business you’re engaging directly with your customers, this creates a more personal connection between your business and your customer. The audience is also more comfortable using messaging apps to communicate with businesses. Also, you get a high chance of getting responses back when you’re using WhatsApp than when you’re using other platforms. WhatsApp messages have a high rate of engagement. Sharing your content on WhatsApp also means that your content is private and will only reach your target audience directly. All these reasons showcase the reasons as to why WhatsApp business marketing in Pune is gaining a lot of popularity.
How to create a Business profile on WhatsApp:
Ceating a business profile on WhatsApp is relatively easy, more so if you have the app downloaded on your mobile already. Once you have downloaded the WhatsApp Business app, it will connect your account to a business profile. Then you have to enter your phone number and you’re set. You can now browse through the options available and set up your business to appear however you want to.
You can list your business name, description, website and contact details. This can be done by clicking “Business Settings” and selecting “Business Profile” option. Your business will have an identifier or a green checkmark next to it, this is to let customers know that they are communicating with a business and not just an individual.
You can also organize your contacts and label them accordingly, you can create a catalog that lists the products or services offered by your business, you can look into the insights by accessing the message metrics to find out your business stats.
After setting up your Business profile you can get into the marketing aspect it, these will be listed below.
The ease in which you can use Whatsapp for business marketing is the reason as to why its use has increased in Pune.
Strategies and tips to be used for WhatsApp business marketing:
- Get creative
On WhatsApp the customers need to make the first move and contact you. You can achieve that by doing creative promotion on your other pages and website and share your WhatsApp number as the point of contact to access the special offers, prize, discounts and so on. You can come up with other such creative ideas to drive traffic to your WhatsApp Business account.
- Use WhatsApp Status
WhatsApp Status has a high number of users when compared to the story format used in other popular social media platforms. You can make use of this user base and post interesting content and telling entertaining stories to build your brand awareness among your business contacts. You can also use the staus feature to promote any special event or marketing campaign, temporary discounts and so on. Since the content will be up for 24 hours only it will drive your customers to take action and help generate sales.
- WhatsApp Groups
Build a community with your contacts by forming WhatsApp groups. You can add up to 256 people in a group. You can engage with your customers, offer customer support, get feedbacks and reviews using WhatsApp groups. You can also send them links to access special discounts and offers thereby generating sales for your business.
These are some of the strategies and tips to keep in mind for WhatsApp business marketing. WhatsApp business marketing in Pune has been growing significantly over the past couple of years.
How Sociall.in does WhatsApp business marketing in Pune?
Sociall.in is a top digital marketing agency. It uses the WhatsApp Business app to connect with the clients. It helps the clients to understand the nuances of WhatsApp for business marketing and helps them to set up business profiles on WhatsApp. Sociall.in has great expertise in using this platform for business marketing and can also guide your business for the same. This is one of the reasons as to why Sociall.in is one of the best digital marketing agencies for WhatsApp business marketing inPune.
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