SEO And Google Ads For A Solar Power Brand | Strategy
The strategy for the solar power brand would be to involve Search engine marketing in the form of Google ads, and retargeting website visitors to enhance conversion rates.
When it comes to the Google ads side of things, we will set up the campaign, budget, optimize the landing page (in terms of suggestions) ad copies, and keyword-based target audiences.
We ’d then optimize the ads on an ongoing basis to ensure maximum clicks (CPC) and conversions
We ’d also run retargeting ads (across the web, mobile and social platforms including YouTube) in order to progressively improve the conversion rate by targeting customers who have not converted.
We ’d set up a Data Studio report wherein we ’d track the cost of customer conversion on an ongoing basis to ensure the highest conversion