The strategy for the saree brand is based on social media marketing (content creation) and Advertising (Facebook/Instagram).
When it comes to the social media marketing section, we ’d set up a content calendar which would comprise the posts to be made during the month.
Ideas for content would include product overview reels, collection overview shorts and trends in the industry as endorsed by celebrities.
We ’d also run social media ads (paid to Facebook) to generate traffic to our page and also drive engagement to our content based on the audience targeted per reference brands.
We ’d use Data Studio in order to track our social media ads and marketing in real-time.
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