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Website Development, Social Media Advertising, Search Engine Optimization And Marketing For A Clo...

Website Development, Social Media Advertising, Search Engine Optimization And Marketing For A Clothing Brand | Strategy

  1. The strategy for the clothing brand is divided into three parts; the first involves a rebuilding of the website on Shopify, the second involves social media marketing and ads, and ch Engine the third involves Search Engine Optimization.

  2. When it comes to redoing the site on Shopify, we ’d migrate the content over, and select a premium theme (at actuals, along with Shopify Hosting) based on the reference websites provided.

  3. We ’d then start building out the structure of the site, including menus, images, banners and products from the existing website. This process would typically take around 45 days depending on the inputs

  4. Once the website is complete, we ’d integrate the payment gateway and delivery partner (charge on a transaction basis). We ’d also integrate the website with social media platforms, Google Analytics, a merchant centre and a search console.

  5. We ’d then initiate the process of social media marketing, and advertising (paid to Facebook) to consistently post high-quality content on Facebook, Instagram, Pinterest and Youtube (With products being brought to the studio) and ads targeting our users to increase engagement and sales.

  6. We ’d also initiate SEO through high-quality blog articles, and backlinks to the website for our target keywords to organically rank overtime on the first page of Google Search.

  7. We ’d set up a Data Studio report in order to track our progress in real-time.

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